Working With a San Jose Business Attorney to Name Your Business
A San Jose business attorney may be able to help you if you are attempting to register a trademark for your business. A trademark is any sign or indicator used by any person, business or organization to identify a particular product. A trademark is also used to distinguish a product or service from competitors. A business name is typically eligible for protection as a trademark under state and federal trademark laws. Trademark law is geared towards avoiding confusion among consumers over which trademarks are associated with different businesses. Trademark law renders it unlawful to use a trademark in connection with any service or good that is similar enough to another business’ use of a trademark to cause confusion among consumers. For example, if one consumer purchases an Apple product, he can reasonably expect that the product was made by the well-known Apple entity. Brand reputation, customer service and reliability all factor in when it comes to a consumer’s decision to purchase a product. It is illegal for companies to intentionally misrepresent their product as belonging to another brand for this purpose. Not only does such activity lead to consumer disappointment but it can damage the brand’s reputation.
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